We believe that innovation is market-driven and is achieved through collaboration. We see ourselves as problem-solvers, and customer stories always inspire our creations. Therefore, we aim to establish a thorough relationship with our customers. Our understanding of their needs is beyond the scope of the products they buy. We work closely with them to have a more in-depth dialogue to understand their challenges and overall needs. Then, we use our technology to translate the challenges they face into end-to-end formulations and product solutions. Together with our customers, many of our products are from idea to release. Meeting the ever-changing needs of customers is one of our essential driving forces for innovation.